It’s simple! A positive review has to be good, right? It should have a reasonably high rating too. What else is there to say? That wouldn’t be quite right, though. A high star rating alone won’t set you apart from your competitors. Of course, it’s fantastic to get a 5-star rating, but a great rating goes far beyond that. A positive rating can be useful to other customers if it can focus fully on the customer experience.

The product is not always the focus during a customer review. Instead, it should focus on helping customers identify why they need to purchase a particular product. Think of instances where the product was fine, but you still would not buy it again. That’s why a good customer experience doesn’t just praise the product. It lets others know what’s special about it. They should state how exactly they felt using the product. Did it meet their expectations or did it fall short of what they were expecting to get? These types of details grab the prospect’s attention and give them a better understanding of your business.